In How to Grow Your Google+ Engagement, the question of why you should care about Google+ is answered – “Because Google+ isn’t just a social network–it’s part of a powerful social platform that integrates with key capabilities like Google Docs, chat, hangouts, email and more. For that reason alone, Google+ is a high-value opportunity worth investing time and resources to cultivate.”
The key is to learn how to engage on G+. This article has some great suggestions.
As a Social Media professional for business, I do not want to miss out on the potential page rank boost that G+ may provide my blog posts. I re-post other people’s interesting posts to my circles. However, I make my own posts Public. It is also important to link your Blog to your G+ business page and make sure your G+ page has a link to you Blog.
Time put into this growing Social Media channel will be time well spent for your business.