Category: Business

  • The Effect of Social Media on The BtoB Sales Cycle

    Social Media is being interwoven into the fabric of our lives, as consumers, as citizens, as business professionals. Although, the tools of Social Media appear to be free to use at anytime, business owners understand anything that will take the time of their employees is not free. As businesses continue to evaluate Social Media, they want…

  • Social Media Trends and Myths

    Leah Betancourt reports her perspective on four myths about Social Media. Leah reports that 25% of small business owners said they plan to spend more on social networking in 2010, according to the Ad-ology Small Business Marketing Forecast. In light of this trend, Leah addresses some myths. The first Myth that Leah sites addresses the point that some…

  • Social Media Impact on Small Business Planning

    While the financial markets continue to rattle back and forth, new technologies are emerging. These changes are effecting the way the customer wants to communicate with a supplier. For the Business Owner, traditional marketing is producing less results. Social Media is the new way to market.