Social Media is being interwoven into the fabric of our lives, as consumers, as citizens, as business professionals. Although, the tools of Social Media appear to be free to use at anytime, business owners understand anything that will take the time of their employees is not free. As businesses continue to evaluate Social Media, they want […]Read more "The Effect of Social Media on The BtoB Sales Cycle"
Leah Betancourt reports her perspective on four myths about Social Media. Leah reports that 25% of small business owners said they plan to spend more on social networking in 2010, according to the Ad-ology Small Business Marketing Forecast. In light of this trend, Leah addresses some myths. The first Myth that Leah sites addresses the point that some […]Read more "Social Media Trends and Myths"
While the financial markets continue to rattle back and forth, new technologies are emerging. These changes are effecting the way the customer wants to communicate with a supplier. For the Business Owner, traditional marketing is producing less results. Social Media is the new way to market.Read more "Social Media Impact on Small Business Planning"
I believe that 2011 is the year for Social Media. But, what do I mean by Social Media? Well the term may be confusing to start with. I say that because the word Media, for instance, could mean The Press or TV – to me anyway. I think this may be why Social Media is often […]Read more "What will Social Media Develop into?"
At OLinks, we follow a business approach to Social Media. We have developed a simple methodology that leads to bottom-line results. The five-step methodology is; Setup Post Promote Participate Measure None of the steps above need to be completed before the next step begins. This is a fluid process. But Setup is the foundation. So […]Read more "An Initial Look at the Five Steps of a Social Media Program"