Panda, Penguin, Hummingbird – Google Search Terms We all keep seeing bloggers use terms regarding Google’s Search Engine Optimization (SEO), like everyone knows exactly what they are. So, let’s quickly summarize the popular terms of Panda, Penguin, and Hummingbird. These are terms that describe SEO algorithms that Google has rolled out at different times. An […]Read more "Penguin, Panda, Hummingbird – What Do These Google Terms Mean?"
Gone are the days that, as marketers, we could design and execute a marketing campaign without ever interacting with anyone. That interaction stuff was for the sales people. We were marketing people. Although I could write quite a bit on this subject, let me just take two quick examples in seemingly unrelated areas – SEO […]Read more "Engagement is the Key to Online Marketing"
Google Product Search in the U.S. is becoming a purely commercial model built on Product Listing Ads. This new product discovery experience is called Google Shopping and the transition will be complete in October of 2012. It is time to address Product Feed optimization regarding the new commercial site.Read more "Some Optimization Considerations Regarding the Commercialization of Google Shopping"
These are the elements of a high-impact subject line in a blast email. I should note that I did not perform any extensive A/B test with evaluated metrics to develop these findings. This is really just from my personal experiences. Share your experiences with us, or the results of any formalized evaluations you have performed. The Perspective of the Subject […]Read more "The Elements of a High Impact Subject Line in a Blast Email"
A Traditional Marketing Consideration The Google Forwarding Number is an effective tool for Online Marketing. But, we need to refer back to Traditional Marketing practices when considering this feature, or any Online Marketing capability. Call Extensions in Google Adwords provide two alternatives. The Online Advertiser can choose to use the actual number of the business to display […]Read more "Example of Traditional Marketing Considerations in Your Online Marketing Approach"