Category: Social Media

  • Social Media is a Program – not an Activity

    Is Social Media an activity? It can be done that way, but not if it is to return any true value to the business. Social Media needs to be a company-wide program with support and involvement from all levels of the business, especially upper management. If Social Media is merely an activity, the result can…

  • Social Media has grown up

    Social Media is evolving into more than a Marketing department’s lead generation tool. Social Media is becoming a mission critical application within businesses. In addition to creating new revenue opportunities, a Social Media Program can instill resilience into a business. This is done by providing a means to manage emergencies. These emergencies may be initiated…