Tag: Business

  • Components of a Social Media Policy

    Parts of a Social Media Policy Companies are quickly becoming aware of the risks and opportunities that the growth of Social Media is creating for their organizations. Internal Benefits The benefits are both external and internal. Some of the positive results of a Social Media policy internally are that the existence of the policy raises awareness for all levels…

  • Some Business Owners Ask Why Social Media Now

    Some Business owners want to know why they should invest business-allotted time to an activity that seems to still be very specific to personal use. I believe that Dave Evans, in his book called Social Media Marketing An Hour A Day, does a great job in making the answer to this question understandable. Mr. Evans uses…

  • An Initial Look at the Five Steps of a Social Media Program

    At OLinks, we follow a business approach to Social Media. We have developed a simple methodology that leads to bottom-line results. The five-step methodology is; Setup Post Promote Participate Measure None of the steps above need to be completed before the next step begins. This is a fluid process. But Setup is the foundation. So…