Parts of a Social Media Policy Companies are quickly becoming aware of the risks and opportunities that the growth of Social Media is creating for their organizations. Internal Benefits The benefits are both external and internal. Some of the positive results of a Social Media policy internally are that the existence of the policy raises awareness for all levels […]Read more "Components of a Social Media Policy"
Some Business owners want to know why they should invest business-allotted time to an activity that seems to still be very specific to personal use. I believe that Dave Evans, in his book called Social Media Marketing An Hour A Day, does a great job in making the answer to this question understandable. Mr. Evans uses […]Read more "Some Business Owners Ask Why Social Media Now"
At OLinks, we follow a business approach to Social Media. We have developed a simple methodology that leads to bottom-line results. The five-step methodology is; Setup Post Promote Participate Measure None of the steps above need to be completed before the next step begins. This is a fluid process. But Setup is the foundation. So […]Read more "An Initial Look at the Five Steps of a Social Media Program"
The Carpenter sees a nail I recently Tweeted that I realized I was the “carpenter that sees everything as a nail”. This was a saving revelation. You see, I was about to develop a Post covering the first of the five critical stages of a successful Social Media program. The five stages, as we define […]Read more "The Carpenter’s View of the BlogoSphere"
Is Social Media an activity? It can be done that way, but not if it is to return any true value to the business. Social Media needs to be a company-wide program with support and involvement from all levels of the business, especially upper management. If Social Media is merely an activity, the result can […]Read more "Social Media is a Program – not an Activity"