Tag: Business

  • The Carpenter’s View of the BlogoSphere

    The Carpenter sees a nail I recently Tweeted that I realized I was the “carpenter that sees everything as a nail”. This was a saving revelation. You see, I was about to develop a Post covering the first of the five critical stages of a successful Social Media program. The five stages, as we define…

  • Social Media is a Program – not an Activity

    Is Social Media an activity? It can be done that way, but not if it is to return any true value to the business. Social Media needs to be a company-wide program with support and involvement from all levels of the business, especially upper management. If Social Media is merely an activity, the result can…