Gone are the days that, as marketers, we could design and execute a marketing campaign without ever interacting with anyone. That interaction stuff was for the sales people. We were marketing people. Although I could write quite a bit on this subject, let me just take two quick examples in seemingly unrelated areas – SEO […]Read more "Engagement is the Key to Online Marketing"
Google determines the relevance of the content of your site to search terms entered by users by ‘crawling’ your site. The interesting thing is that Google can slow down your site during the crawl process. Maybe more importantly, Google does not crawl your site fast enough for you. In any case, you can try to […]Read more "You Can Change the Timing of When Google Crawls Your Site"
In How to Grow Your Google+ Engagement, the question of why you should care about Google+ is answered – “Because Google+ isn’t just a social network–it’s part of a powerful social platform that integrates with key capabilities like Google Docs, chat, hangouts, email and more. For that reason alone, Google+ is a high-value opportunity worth […]Read more "Google+ is becoming more valuable to business"
Parts of a Social Media Policy Companies are quickly becoming aware of the risks and opportunities that the growth of Social Media is creating for their organizations. Internal Benefits The benefits are both external and internal. Some of the positive results of a Social Media policy internally are that the existence of the policy raises awareness for all levels […]Read more "Components of a Social Media Policy"
Some Business owners want to know why they should invest business-allotted time to an activity that seems to still be very specific to personal use. I believe that Dave Evans, in his book called Social Media Marketing An Hour A Day, does a great job in making the answer to this question understandable. Mr. Evans uses […]Read more "Some Business Owners Ask Why Social Media Now"