Voice really should be included in any Customer Engagement program. Some say “no one uses voice anymore”. But, saying that does not make it true. Voice continues to be a mode of communication preferred by many customers. If there is any doubt, look on most company websites and you will find a company phone number. Many […]Read more "Voice Cannot be Overlooked in a Customer Engagement Strategy"
Published on SCN.COM, What Happens When Social Media Meets Virtual Reality? the impact of Virtual Reality on Social Media is explored. “Everyone knows about social media/collaboration, however virtual reality (VR) is a newer concept. It involves the use of eyewear that virtualizes a space around us and augments our actual reality, and can even send us […]Read more "Interesting Perspective on the Impact of Virtual Reality on Social Media"
Parts of a Social Media Policy Companies are quickly becoming aware of the risks and opportunities that the growth of Social Media is creating for their organizations. Internal Benefits The benefits are both external and internal. Some of the positive results of a Social Media policy internally are that the existence of the policy raises awareness for all levels […]Read more "Components of a Social Media Policy"
Some Business owners want to know why they should invest business-allotted time to an activity that seems to still be very specific to personal use. I believe that Dave Evans, in his book called Social Media Marketing An Hour A Day, does a great job in making the answer to this question understandable. Mr. Evans uses […]Read more "Some Business Owners Ask Why Social Media Now"
Social Media is woven into the fabric of our lives. Just this year, we have seen Social Media play a critical role in our political processes throughout the world. Many attribute the Political advances we have seen in the Middle East to the vast reach and easy access of Social Media. However, other global uses of […]Read more "Social Media in Supply Chain and Emergency Management"