Social Media is destined to become interwoven into the fabric of our lives. However, there are still some steps to take before Social Media’s true worth will be realized. Regulatory Compliance needs to be addressed and Privacy concerns need to be put to rest. Interoperability and universal secure -access must be accomplished. What are the others? As […]Read more "What will get Social Media across the Chasm"
Regulatory Compliance is a priority in Board of Director meetings, even for companies that have not been part of a heavily regulated industry in the past. In addition to Compliance, Executive Directors are addressing privacy issues, and ensuring a workplace that is free of unproductive distractions. While these challenges are on the forefront, Social Technologies, at […]Read more "Compliance, Privacy, Productivity: Social Media is a Serious Business"
At OLinks, we follow a business approach to Social Media. We have developed a simple methodology that leads to bottom-line results. The five-step methodology is; Setup Post Promote Participate Measure None of the steps above need to be completed before the next step begins. This is a fluid process. But Setup is the foundation. So […]Read more "An Initial Look at the Five Steps of a Social Media Program"
Is Social Media an activity? It can be done that way, but not if it is to return any true value to the business. Social Media needs to be a company-wide program with support and involvement from all levels of the business, especially upper management. If Social Media is merely an activity, the result can […]Read more "Social Media is a Program – not an Activity"
Social Media is evolving into more than a Marketing department’s lead generation tool. Social Media is becoming a mission critical application within businesses. In addition to creating new revenue opportunities, a Social Media Program can instill resilience into a business. This is done by providing a means to manage emergencies. These emergencies may be initiated […]Read more "Social Media has grown up"