Tag: Social Media
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Compliance, Privacy, Productivity: Social Media is a Serious Business
Regulatory Compliance is a priority in Board of Director meetings, even for companies that have not been part of a heavily regulated industry in the past. In addition to Compliance, Executive Directors are addressing privacy issues, and ensuring a workplace that is free of unproductive distractions. While these challenges are on the forefront, Social Technologies, at…
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An Initial Look at the Five Steps of a Social Media Program
At OLinks, we follow a business approach to Social Media. We have developed a simple methodology that leads to bottom-line results. The five-step methodology is; Setup Post Promote Participate Measure None of the steps above need to be completed before the next step begins. This is a fluid process. But Setup is the foundation. So…
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Social Media is a Program – not an Activity
Is Social Media an activity? It can be done that way, but not if it is to return any true value to the business. Social Media needs to be a company-wide program with support and involvement from all levels of the business, especially upper management. If Social Media is merely an activity, the result can…
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